{"title":"Amarelli","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg height=\"164\" width=\"352\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0788\/7958\/8666\/files\/amarelli_logo_480x480.jpg?v=1701019627\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA history inside the history that finds its real and metaphorical origins in the wonderful Region of Calabria. A very interesting story, the Amarelli’s one, that started at the beginning of the XI century and continued during the centuries among crusades, literary commitment and agriculture in their large landed estates.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOld records testify that Amarelli’s Family was interested in the roots of a particular plant which grew wild along its wide latifundia since sixteenth century. Its name was liquorice, scientifically called glycyrrhiza glabra, that means “sweet root”.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn 1731 Amarelli’s established a “concio”\u003c\/span\u003e one of the first pre-industrial organization in order to extract the juice of this beneficial plant.\u003cbr data-mce-fragment=\"1\"\u003eSo, shiny, black liquorice was born for children’s pleasure and for everyone who enjoyed eating a very natural product.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAfter three centuries the Amarelli Company – member of “les Hénokiens” a prestigious association which consists of the forty family-owned companies all over the world that are two hundred years old at least – still produces, with exclusive working methods, a very high quality liquorice which can be eaten pure, soft, sugar-coated or tasted as delicious aroma for small nougats, brandy and spirit.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe revival of this unique history can be found in “Giorgio Amarelli’s Museum” in the historical family residence. “Giorgio Amarelli’s Museum” was awarded the “Guggenheim Culture and Business Prize”. Also a stamp was dedicated to it concerning \u003cspan data-mce-fragment=\"1\"\u003e“The Italian Artistic and Cultural Heritage”\u003c\/span\u003e that had a print run of 3.500.000 copies.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA visit here means to know a rare entrepreneurial experience strictly linked to the economic history of its region and a perfect combination between an excellent craftsmanship tradition and an updated technology.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/7958\/8666\/collections\/Fabbrica.jpg?v=1701019811","url":"https:\/\/amalfimarket.com\/fr\/collections\/amarelli.oembed","provider":"Amalfi Market","version":"1.0","type":"link"}